This was a campaign we did whilst on placement at MARS, which ended up running in Mexico.
42% of Mexican people are unaware they have an allergy.
They are wrongly treating allergies as a cold or flu, because they aren't aware they have an allergy.
Raise awareness and educate Mexican people on the difference between an allergy, and a cold or flu, by teaching them to recognise the symptoms for what they are. We used emojis as a universal language mechanism to simply break down the symptoms in an easily understood format.
Landscape Key Visual
Landscape Key Visual- longer dwell time
Portrait Key Visual
Counter Top Display
Symptom Checker - Cold / Flu aisle