ZOMBIES
We came 2nd in Cannes Young Lions 2020, after having 48 hours to produce a print campaign to show that the UK advertising industry is the most progressive sector in recruiting, retaining and developing the most inclusive workforce.
The idea needed to encourage young people from diverse backgrounds to choose a career in advertising, make it an attractive choice to anyone at any stage of their career, and make it appealing to more female, BAME, neurodiverse, disabled, LGBTQ+ and over 50s.
Our idea was to show that zombies don’t care what you look like or where you come from, they just want one thing… your big juicy brain. Just like advertising agencies.
Mmm… braaains…
CT Scan (Initiative)
Lung cancer is now the UK's most deadly form of cancer, killing around 35,000 people each year. That's more the breast cancer and prostate cancer. Combined.
The main reason for this is because it's incredibly hard to detect, and in 75% of cases, the cancer has already progressed to stage III or IV, by which point it's too late.
But this year, an NHS study revealed that early screening using CT scans could reduce the mortality rate by detecting 70% of cases at stage I or II, when it is still operable.
Our idea is to use the medium of a CT scan to raise awareness of this news, and lobby for the introduction of a national screening programme that would save thousands of lives, as it has done already with breast cancer.
