ZOMBIES
We came 2nd in Cannes Young Lions 2020, after having 48 hours to produce a print campaign to show that the UK advertising industry is the most progressive sector in recruiting, retaining and developing the most inclusive workforce.
The idea needed to encourage young people from diverse backgrounds to choose a career in advertising, make it an attractive choice to anyone at any stage of their career, and make it appealing to more female, BAME, neurodiverse, disabled, LGBTQ+ and over 50s.
Our idea was to show that zombies don’t care what you look like or where you come from, they just want one thing… your big juicy brain. Just like advertising agencies.
Mmm… braaains…
Time to Evolve
The way we harvest food is not sustainable for our existence, and by 2050 we'll have exhausted the world’s food supplies. We need to find alternative food sources.
Like insects.
Already enjoyed by more than 2 billion people on the planet, insects are incredibly nutritious, plentiful in supply, and most importantly, better for the environment.
But there's one thing holding us back from seeing them as a viable food option... Us.
It's time to evolve and put bugs back on the menu.
The campaign would be brought to the streets by experimental chef Heston Blumenthal and his bug truck to further familiarise the public with the idea of eating insects. Along with a guest restaurant spot in London's hottest food spots, such as box park.
Instagram filters:
Check out the 'EVOLVE' website to learn more about insects, watch videos from brand ambassadors and even shop for products.