Time to Evolve (Falmouth University)
The way we harvest food is not sustainable for our existence. By 2050 we will
have exhausted the world’s food supplies. We need to look for alternative food sources.
Insects are a great source of protein and energy, whilst also being plentiful in supply.
We wanted to educate consumers that insects are not just a viable and healthy food source, but that the only thing holding us back from seeing them as such, is us.
Celebrity chef Heston Blumenthal would be the chef in a pop up restaurant in London, where the menu is made entirely of insects.
To remove the initial fears around eating insects, it would only be revealed to customers at the end of their meal what they had been eating.
After people have been made aware of the 'Time to Evolve' campaign it would be brought to the country's streets to familiarise the public to the idea of eating insects.
We made a website for the 'EVOLVE' brand, for consumers to learn about insects, watch videos from brand ambassadors and even shop for our products.