Time to Evolve
The way we harvest food is not sustainable for our existence, and by 2050 we'll have exhausted the world’s food supplies. We need to find alternative food sources. Like insects.
But there's one thing holding us back from seeing them as a viable food option... Us.
The campaign would be brought to the streets by experimental chef Heston Blumenthal and his bug truck to further familiarise the public with the idea of eating insects. Along with a guest restaurant spot in London's hottest food spots, such as box park.