ZOMBIES
We came 2nd in Cannes Young Lions 2020, after having 48 hours to produce a print campaign to show that the UK advertising industry is the most progressive sector in recruiting, retaining and developing the most inclusive workforce.
The idea needed to encourage young people from diverse backgrounds to choose a career in advertising, make it an attractive choice to anyone at any stage of their career, and make it appealing to more female, BAME, neurodiverse, disabled, LGBTQ+ and over 50s.
Our idea was to show that zombies don’t care what you look like or where you come from, they just want one thing… your big juicy brain. Just like advertising agencies.
Mmm… braaains…
Max and Jake Save New Blood 2018!
We wanted to do something to get our portfolio seen and in the hands of everyone.
So. We took a hunch on the weather and printed 2,000 fans that doubled-up as our business cards. We prayed to the ad gods for hot weather, and our prayers were answered. It was sweltering outside and sweaty, sticky, and stuffy inside, all week. Perfect.
