When you’re in the car, you’re in your own world of thoughts and personal space; it’s your own little bubble. Whether you’re listening to music, chatting with friends or family in the car with you, or driving somewhere to do something.
Going in to the petrol station to pay for fuel, bursts that bubble. We get distracted and start to think about something else... what was the pump number or from the inevitable small talk with the cashier.
BPMe allows you to stay in your moment. You can fill your car, pay on the app, and get back to what you were doing without the interruption.
We decided to target YouTube pre-roll adverts, and launch a responsive campaign that was personal to each user. Each pre-roll ad would be tailored to users search terms, to keep them in the moment, and thinking about what they had searched for. Allowing their thoughts to be uninterrupted, and instead relate to the users searched for video.
For example, if you’re searching for Arctic Monkeys music, our BPMe pre-roll ad keeps you in the moment and thinking about Arctic Monkeys, by showing a situation where the pre roll is based on Arctic Monkeys, making it less interruptive, and more targeted.
Or if you’re searching for top 10 things to do in Bangkok, or anything travel related, the pre roll ad will be based on travelling and holidays
Or if someone searches for anything Christmas related, they’ll get a pre roll advert of two brothers trying to remember the names of Father Christmas’s reindeer. Keeping the users search relevant.