New Blood Entry 2018

Show the world that #LondonIsOpen using JCDecaux's digital billboards on Oxford Street.

500,000 visitors walk down Oxford Street every day. These are people from all walks of life; different genders, sexualities, ages, jobs, and religions. The ‘Faces of London’ is a campaign that captures this diversity and shows that #LondonIsOpen to everyone.


Using the digitised poster sites on bus shelters, we will transform one of Europe’s busiest streets into a gallery of selfies taken by its visitors, portraying to the rest of the world that London is a place of welcome and comfortable in its diversity.