Faces of London

New Blood 2018

Using JCDecaux's digital billboards on Oxford Street show the world that #LondonIsOpen.

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500,000 visitors walk down Oxford Street every day. These are people from all walks of life; different genders, sexualities, ages, jobs, and religions. The ‘Faces of London’ is a campaign that captures this diversity and shows the world that #LondonIsOpen. Using the digitised poster sites of Oxford Street’s bus shelters, we will transform Europe’s busiest shopping street into a gallery of selfies taken by its visitors, portraying to the rest of the world that London is a place of welcome, is comfortable in its diversity, and most of all, that #LondonIsOpen.