ZOMBIES
We came 2nd in Cannes Young Lions 2020, after having 48 hours to produce a print campaign to show that the UK advertising industry is the most progressive sector in recruiting, retaining and developing the most inclusive workforce.
The idea needed to encourage young people from diverse backgrounds to choose a career in advertising, make it an attractive choice to anyone at any stage of their career, and make it appealing to more female, BAME, neurodiverse, disabled, LGBTQ+ and over 50s.
Our idea was to show that zombies don’t care what you look like or where you come from, they just want one thing… your big juicy brain. Just like advertising agencies.
Mmm… braaains…
FACES OF LONDON
New Blood Entry 2018
Show the world that #LondonIsOpen using JCDecaux's digital billboards on Oxford Street.
500,000 visitors walk down Oxford Street every day. These are people from all walks of life; different genders, sexualities, ages, jobs, and religions. The ‘Faces of London’ is a campaign that captures this diversity and shows that #LondonIsOpen to everyone.
Using the digitised poster sites on bus shelters, we will transform one of Europe’s busiest streets into a gallery of selfies taken by its visitors, portraying to the rest of the world that London is a place of welcome and comfortable in its diversity.