Memes for Haems

We made a card game for haematologists to play with their patients, to help diffuse any awkwardness and make it easier to break down conversation barriers for topics that patients struggle to talk about; like having an embarrassing bleed in the groin after sex, or the impact haemophilia has on their mental health.

PM Awards -
Gold (Best Use of Insight)

PM Awards - Gold (Best Innovation)

Roses - Shortlist (Creative use media)

Featuring Jake 'Di Caprio' Smith