We came 2nd in Cannes Young Lions 2020, after having 48 hours to produce a print campaign to show that the UK advertising industry is the most progressive sector in recruiting, retaining and developing the most inclusive workforce.
The idea needed to encourage young people from diverse backgrounds to choose a career in advertising, make it an attractive choice to anyone at any stage of their career, and make it appealing to more female, BAME, neurodiverse, disabled, LGBTQ+ and over 50s.
Our idea was to show that zombies don’t care what you look like or where you come from, they just want one thing… your big juicy brain. Just like advertising agencies.
Welcome to the basement!
This is the work (mainly from uni) that we like to go back to every now and then to remind ourselves where we've come from.