ZOMBIES
We came 2nd in Cannes Young Lions 2020, after having 48 hours to produce a print campaign to show that the UK advertising industry is the most progressive sector in recruiting, retaining and developing the most inclusive workforce.
The idea needed to encourage young people from diverse backgrounds to choose a career in advertising, make it an attractive choice to anyone at any stage of their career, and make it appealing to more female, BAME, neurodiverse, disabled, LGBTQ+ and over 50s.
Our idea was to show that zombies don’t care what you look like or where you come from, they just want one thing… your big juicy brain. Just like advertising agencies.
Mmm… braaains…
Moreish Meals
Around one third of all food made for global human consumption goes to waste. That’s 1.3bn tonnes of food every year. But in 2019, over 135m people lived in severe hunger.
Food waste starts in the shopping basket. The moment you buy a bag of potatoes; with the full knowledge you only need a couple. The rest lie in the fridge waiting to be thrown in the bin a few days later. Not because we want to, but because a lot of people lack the creativity to think up recipes on the spot.
It’s this insight that inspired ‘Moreish Meals’, a solution to help consumers cook more, save money, and ultimately, save the planet from food waste.