Moreish Meals

Around one third of all food made for global human consumption goes to waste. That’s 1.3bn tonnes of food every year. But in 2019, over 135m people lived in severe hunger.

Food waste starts in the shopping basket. The moment you buy a bag of potatoes; with the full knowledge you only need a couple. The rest lie in the fridge waiting to be thrown in the bin a few days later. Not because we want to, but because a lot of people lack the creativity to think up recipes on the spot.


It’s this insight that inspired ‘Moreish Meals’, a solution to help consumers cook more, save money, and ultimately, save the planet from food waste.