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Stop giving out hearts.
Start giving out kidneys.

 

An idea to raise awareness among 18-35 year olds about the lack of kidney organs available for transplant. We took the most famous organ in the world - the Instagram Heart - and replaced it with a kidney during organ donation week.

Selena Gomez received a life-saving kidney transplant in 2017, and has used her platform to voice and campaign for improvements in organ donation.

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Being so popular with the target demographic with 235million followers, she could lead the charge on social media, raising awareness of the cause.

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