Don't let haemophilia ruin your love life

Global issues like body confidence are finally getting the attention they deserve. But a section of society was being left behind. Young men with haemophilia. Their body confidence issues meant they were missing out on a vital aspect of life; love and physical relationships.

This is because they worry it’s hard to understand, it makes them unattractive, and it might affect their sexual performance. Like many young men, they’re also embarrassed to talk openly about sex, relationships, and how they really feel.

So we started the conversation for them by talking about sex like
 they do. We used a well-known pair of emojis to make them feel comfortable with their condition and show them that having a love life, AND haemophilia, doesn’t have to be complicated.

 

The campaign was released on Valentine's Day, a time when patients would be feeling increased pressure on their love life.

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AWARDS
Cannes Lions

Shortlist: Disease Awareness & Understanding

PM Society Awards

Best Patient Film & Animation (Silver)

Best Patient Support Campaign (Bronze)

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Patient guide for waiting rooms

Valentine's Day cards