ZOMBIES
We came 2nd in Cannes Young Lions 2020, after having 48 hours to produce a print campaign to show that the UK advertising industry is the most progressive sector in recruiting, retaining and developing the most inclusive workforce.
The idea needed to encourage young people from diverse backgrounds to choose a career in advertising, make it an attractive choice to anyone at any stage of their career, and make it appealing to more female, BAME, neurodiverse, disabled, LGBTQ+ and over 50s.
Our idea was to show that zombies don’t care what you look like or where you come from, they just want one thing… your big juicy brain. Just like advertising agencies.
Mmm… braaains…
Post-It
(Falmouth University)
The world is fast. It's hard to keep track of everything that goes on in our life.
People still like to use Post-It notes to jot down important dates, or scribble little drawings to remind them of what's happening in their life.
Use Post-It notes to remind consumers of important calender dates that are all to easily forgotten.
We'd want a different Post-it for every day of the year. Every date holds an important reminder for someone and we want to see some of the more wackier calendar dates that get celebrated, like 'Squirrel Appreciation Day' (that's January 21st by the way).
The digital aspect of the campaign would see Post-it sharing the dates on Facebook (4.5m likes) for users to share and remind their friends and family of particular dates. For example, mum's could subtly hint to their forgetful children that Mother's Day is just around the corner...
To take the digital aspect of the campaign further, we would make a series of cute and funny gifs for social media platforms, that are easily shareable.
