How do you raise awareness of the permanence of a rare lung cancer diagnosis like EGFR-TKI-resistant mutations?
You tattoo the diagnosis on a set of lungs.
We worked with a tattoo artist who had a personal connection to lung cancer to design and create our tattoo.
'Of course it’s not a nice subject to talk about, my grandad actually ended up passing from Lung Cancer, he primarily has prostate but it was the Lung cancer that killed him and this was my first experience of someone close to me passing, such a horrible disease! But what an interesting concept! '