ZOMBIES
We came 2nd in Cannes Young Lions 2020, after having 48 hours to produce a print campaign to show that the UK advertising industry is the most progressive sector in recruiting, retaining and developing the most inclusive workforce.
The idea needed to encourage young people from diverse backgrounds to choose a career in advertising, make it an attractive choice to anyone at any stage of their career, and make it appealing to more female, BAME, neurodiverse, disabled, LGBTQ+ and over 50s.
Our idea was to show that zombies don’t care what you look like or where you come from, they just want one thing… your big juicy brain. Just like advertising agencies.
Mmm… braaains…
Permanent Damage
How do you raise awareness of the permanence of a rare lung cancer diagnosis like EGFR-TKI-resistant mutations?
You tattoo the diagnosis on a set of lungs.
We worked with a tattoo artist who had a personal connection to lung cancer to design and create our tattoo.
'Of course it’s not a nice subject to talk about, my grandad actually ended up passing from Lung Cancer, he primarily has prostate but it was the Lung cancer that killed him and this was my first experience of someone close to me passing, such a horrible disease! But what an interesting concept! '
