Clogged Christmas - Ogilvy Live Brief Winners
'Fatberg' - A mass of solid waste, formed in the sewer as a result of fat, cooking oil, and grease poured down drains.
Even parodying Christmas advertising campaigns with images of fatbergs.
An image the actual the length of the fatberg found in London. Users can keep scrolling down it, reading more stats the further they go, helping to understand the reality of fatbergs.