Clogged Christmas - Ogilvy Live Brief Winners
'Fatberg' - A large mass of solid waste, formed in the sewer as a result of fat, cooking oil,and grease poured down the drain.
In 2017 a ‘Fatberg’ the size of Tower Bridge was discovered beneath London's streets. They're a bigger a problem at Christmas, when there are 24% more drain blockages - from all the turkey fat!
To raise awareness of the problems fatbergs cause, we brought them out of the drains and onto social media feeds instead, to give users a personal experience of being clogged up...
We created a Twitter auto-bot account to automatically reply to Tweets with the popular hashtags at Christmas. When someone tweets one of these, our autobot will reply with a friendly, fatberg based tweet.
The fatbergs would hijack traditional Christmas associations with tailored replies.
Even parodying Christmas advertising campaigns with images of fatbergs.
The account will link out to the Thames Water Fatberg information page. These pages will be infographics where the problem and solution is broken down and made easy to understand.
An image the actual the length of the fatberg found in London. Users can keep scrolling down it, reading more stats the further they go, helping to understand the reality of fatbergs.