ZOMBIES
We came 2nd in Cannes Young Lions 2020, after having 48 hours to produce a print campaign to show that the UK advertising industry is the most progressive sector in recruiting, retaining and developing the most inclusive workforce.
The idea needed to encourage young people from diverse backgrounds to choose a career in advertising, make it an attractive choice to anyone at any stage of their career, and make it appealing to more female, BAME, neurodiverse, disabled, LGBTQ+ and over 50s.
Our idea was to show that zombies don’t care what you look like or where you come from, they just want one thing… your big juicy brain. Just like advertising agencies.
Mmm… braaains…
Clogged Christmas - Ogilvy Live Brief Winners
'Fatberg' - A mass of solid waste, formed in the sewer as a result of fat, cooking oil, and grease poured down drains.
Even parodying Christmas advertising campaigns with images of fatbergs.
An image the actual the length of the fatberg found in London. Users can keep scrolling down it, reading more stats the further they go, helping to understand the reality of fatbergs.
