10° Type - Visual Identity

Ushers Syndrome is a rare genetic condition that severely impairs hearing and sight; field of vision can go from 180° to a mere 10°. People living with Ushers carry a distinct red and white cane.

We created '10° Type' to highlight the field of view that someone living with Ushers Syndrome might experience, raising public awareness of the condition, and providing the CureUsher charity with an asset they can use for future communications.