ZOMBIES
We came 2nd in Cannes Young Lions 2020, after having 48 hours to produce a print campaign to show that the UK advertising industry is the most progressive sector in recruiting, retaining and developing the most inclusive workforce.
The idea needed to encourage young people from diverse backgrounds to choose a career in advertising, make it an attractive choice to anyone at any stage of their career, and make it appealing to more female, BAME, neurodiverse, disabled, LGBTQ+ and over 50s.
Our idea was to show that zombies don’t care what you look like or where you come from, they just want one thing… your big juicy brain. Just like advertising agencies.
Mmm… braaains…
Yo. We're Max and Jake.
And we're a creative team currently selling drugs for a living at Havas Lynx
AWARDS
2021
Cannes Lion: Pharma
Shortlist: Disease Awareness & Understanding - Don't let haemophilia ruin your love life
The Creative Floor
Best Press Campaign - Don't let haemophilia ruin your love life
Best Mixed Media - Don't let haemophilia ruin your love life
Best Social Media - Don't let haemophilia ruin your love life
PM Society Awards
Best Patient Film & Animation: Silver - Don't let haemophilia ruin your love life
Best Patient Support Campaign: Bronze - Don't let haemophilia ruin your love life
2020
Cannes Young Lions 2nd place
PM Society Awards
Best Use of Insight: Gold - Memes for Haems
Best Innovation: Gold - Memes for Haems
Roses
Shortlist: Creative Use of Media - Memes for Haems
EXPERIENCE
We currently work at Havas Lynx with some of the biggest names in healthcare advertising across a range of brands and therapy areas, to help save the world from hard-to-spell rare diseases.
We met in our first week studying Creative Advertising at Falmouth University in 2018 and have been in this arranged marriage ever since. And Max still hasn't had a haircut.
Our ideas don't come from jumping straight on the Mac.
We prefer scamps and sharpies.
